On February 8th, in Santa Clara, CA, the Seattle Seahawks emerged victorious over the New England Patriots at Super Bowl LX. This matchup featured several interesting narratives, including the Patriots without the iconic Brady/Belichick duo aiming to establish a new legacy, and Seattle’s quarterback Sam Darnold seeking redemption. This game was a rerun of the dramatic 2015 Super Bowl where the Patriots clinched the win in the final moments. Despite the intriguing football action, a massive audience of over 100 million primarily anticipates the halftime entertainment and commercials, with a particular focus on the latter.
NBCUniversal, broadcasting the event on NBC and Telemundo and streaming via Peacock, sold its Super Bowl ad slots by last September. Ad slots reached a new high in price, costing up to $10 million each. This February was branded as “Legendary February” by NBCU, highlighting not only the Super Bowl but also the Winter Olympics in Milan-Cortina, Italy, and the NBA All-Star game held at the Intuit Dome.
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The Super Bowl commercials welcomed back celebrities, continuing a trend seen in recent years. The star-studded lineup included Kyle Kelce, Ben Stiller, and Emma Stone, among others. The primary theme was upbeat and humorous, though some ads aimed to pull on viewers’ heartstrings or make bold branding statements. Artificial intelligence and GLP-1s featured prominently in several spots from familiar brands like Ritz, Dunkin’, and others. Notable directors such as Yorgos Lanthimos, Taika Waititi, and Joseph Kosinski lent their unique visions to various commercials.
Teasers for ads have gained popularity, with brands often releasing short snippets on social media or even during pre-Super Bowl slots. These teasers generally precede the full 30-second commercials, which are sometimes extended to 60 or 90 seconds on platforms like YouTube.
Check back regularly as we continue to update the list of commercials already available online leading up to the game.
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Emma Stone Stars In Squarespace Spot
For its 12th appearance in the Super Bowl commercial lineup, Squarespace features Academy Award winner Emma Stone. The ad, set to air between the first and second quarters, continues Stone’s collaboration with director Yorgos Lanthimos. A tear-inducing teaser with Stone hints at a mysterious narrative, presented in stark black and white visuals.
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Kurt Russell And Lewis Pullman Lead Michelob Ultra Commercial
In their Super Bowl debut, actors Kurt Russell and Lewis Pullman star alongside Olympic gold medalist Chloe Kim and NHL champion T.J. Oshie in a Michelob Ultra commercial. Filmmaker Joseph Kosinski, known for his work on blockbusters like ‘Top Gun: Maverick’, directed this high-energy spot.
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Benson Boone & Ben Stiller For Instacart
Actor and director Ben Stiller teams up with chart-topping artist Benson Boone in a commercial directed by acclaimed filmmaker Spike Jonze. The dynamic duo brings a creative twist to the advertising for Instacart.
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Bowen Yang Brings Salty Humor To Ritz Crackers Commercial
Comedian Bowen Yang adds a dash of saltiness to Ritz’s Super Bowl spot. In a teaser, Yang is seen humorously conversing over a shell-phone, promising not to call the person on the other end “prosciutto,” revealing actor Jon Hamm as the recipient. Scarlett Johansson also makes an appearance, joining Hamm and Yang in a quirky setup.
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Rob Riggle As Guac Guru
Comedian Rob Riggle stars as the ‘Guac Guru’ for Avocados from Mexico. In a controversial twist, he indulges in the frowned-upon act of double-dipping during the ad, which humorously revolves around guacamole and ‘golden dip chips.’
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Kylie Kelce Teams Up With Dove
Kylie Kelce, wife of former Philadelphia Eagles center Jason Kelce, collaborates with Dove in their latest Super Bowl commercial endeavor.
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Sabrina Carpenter Is Sweet & Salty In Pringles Ad
Singer Sabrina Carpenter stars in a playful Pringles commercial. A teaser shows her engaging with a flower made of Pringle chips, playfully alternating between “He loves me” and “He loves me not.”
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Victoria Justice Aids In SVEDKA Commercial Choreography
Actress Victoria Justice contributed to the choreography for SVEDKA Vodka’s first Super Bowl commercial. Justice selected dance moves from a nationwide contest, which were performed by a Fembot in the ad.
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Chris Stapleton Stars In Sazerac’s Traveller Whiskey
Country music icon Chris Stapleton features in a commercial for Traveller Whiskey, aired just before the game starts. Stapleton, a co-creator of the brand along with master distiller Harlen Wheatley, opens the ad reminiscent of his 2024 National Anthem performance.
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‘Lord of the Rings’ Star Elijah Wood Gets Summoned By Skittles
Actor Elijah Wood, famous for his role in ‘Lord of the Rings’, stars as a magical creature in a Skittles commercial. The fantastical ad features Wood being summoned by a horn to deliver the colorful candies.
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Adrien Brody Brings ‘Brutalist’ Acting Chops To Turbo Tax Ad
Academy Award winner Adrien Brody stars in a TurboTax commercial, marking the brand’s 13th consecutive Super Bowl appearance. Brody, known for his roles in ‘The Brutalist’ and ‘The Pianist’, adds a touch of drama to the otherwise mundane task of filing taxes.
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Andy Samberg Parodies Neil Diamond For Hellmann’s Mayonnaise
Comedian Andy Samberg parodies Neil Diamond’s classic hit “Sweet Caroline” with “Sweet Sandwich Time” in a commercial for Hellmann’s Mayonnaise. The ad also features a special cameo from actress Elle Fanning.
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Guy Fieri Shows Off Bold New Look For Bosch
Celebrity chef Guy Fieri debuts a new look in a Bosch Appliances commercial. The ad features Fieri with a completely revamped appearance, which he teased on social media with the caption “New Year. New Guy. New Look.”
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Lady Gaga Covers ‘Mister Rogers’ Neighborhood’ Theme Song For Redfin/Rocket Spot
Singer Lady Gaga features in a unique Super Bowl commercial for Redfin and Rocket, where she covers the iconic theme song “Won’t You Be My Neighbor?” from the beloved PBS show ‘Mister Rogers’ Neighborhood’. Gaga expressed her honor in being part of this tribute in a heartfelt statement.
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Melissa McCarthy Turns Into A Telenovela Star For Elf Cosmetics With Itatí Cantoral, Soraya Montenegro Callback
Actress Melissa McCarthy transforms into a telenovela star in an Elf Cosmetics commercial that nods to the Televisa series ‘Maria la del Barrio’. The ad, airing during the Super Bowl, features McCarthy who, after an accident, learns Spanish with the help of her doctor, played by Nicholas Gonzalez. A cameo by Itatí Cantoral brings a classic telenovela moment to life, delighting fans.
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‘Giggly Squad’s Paige DeSorbo and William Fichtner Say “Yes Bueno” To Kinder’s Super Bowl LX Spot
William Fichtner and Paige DeSorbo, from the ‘Giggly Squad’ podcast, star in a Super Bowl commercial for Kinder Bueno chocolate bars. The ad introduces the “Yes Bueno” campaign, which turns “No Bueno” situations into positive “Yes Bueno” moments, creatively highlighted through a miniature extraterrestrial planet set.
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Fanatics Sportsbook Bets On Kendall Jenner
Model Kendall Jenner brings a personal touch to a commercial for Fanatics Sportsbook, humorously discussing her past relationships with professional athletes and how she has used the betting platform to her advantage.
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EJAE Sings For Liquid I.V. Commercial
EJAE, star of ‘KPop Demon Hunters’ and Oscar-nominated for the song “Golden”, joins Liquid I.V. for a commercial this Super Bowl season. The ad spotlights EJAE’s musical talent, aligning with the brand’s energetic profile.
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Mikey Day Brings ‘Is It Cake’ Spirit To EOS Spot
Mikey Day, known for his role on ‘Saturday Night Live’ and as host of ‘Is It Cake?’, brings a comical element to an EOS commercial. The ad plays on the show’s concept, with Day humorously suspecting a boom cam operator is actually made of cake, prompted by her use of pistachio body spray.
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Vin Diesel Lends His Voice To Universal’s ‘Fast And Furious: Hollywood Drift’ Ad Spot
Actor Vin Diesel makes a voice cameo in a commercial for Universal Studios Hollywood, promoting the new rollercoaster attraction, Fast & Furious: Hollywood Drift. The ad spot features high-speed action and adrenaline-pumping thrills, aligning with the Fast & Furious brand.
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Charli XCX And Rachel Sennott Team With Poppi
Singer Charli XCX and actress Rachel Sennott come together for a Poppi commercial. The ad spotlights the duo’s dynamic energy and humor, meshing well with Poppi’s youthful and vibrant brand image.
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Post Malone, Shane Gillis And Peyton Manning Reunite For Bud Light Spot
Bud Light’s latest Super Bowl ad, titled “Keg”, features a cinematic slow-motion sequence with an entire wedding party heroically saving a keg of Bud Light. Comedians Shane Gillis and Post Malone, along with former NFL quarterback Peyton Manning, star in this high-stakes, humorous commercial.
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Owen Wilson Takes Road To 2026 World Cup With Telemundo And Peacock Ad Spot
Actor Owen Wilson, a lifelong soccer enthusiast, stars in a teaser for Telemundo and Peacock’s Super Bowl commercial for the 2026 FIFA World Cup. The ad previews the excitement of the upcoming tournament, set to be hosted by the United States, Mexico, and Canada.
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State Farm Pulls Out All The Stops With Hailee Steinfeld, Danny McBride, Keegan-Michael Key, Katseye And Bon Jovi
In a star-studded State Farm commercial, actress Hailee Steinfeld compares an insurance agency to State Farm, prompting actors Danny McBride and Keegan-Michael Key to burst into a musical number. The ad also features a cameo by the band Katseye, and singer Bon Jovi appears alongside the iconic Jake from State Farm, adding a touch of rockstar flair.
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Kathryn Hahn And Derrick Henry Discover OIKOS Yogurt Cups And Protein Shakes
Actress Kathryn Hahn and NFL star Derrick Henry team up in a commercial for Oikos, set against the backdrop of San Francisco. The ad, which features a cable car tour, aired exclusively on Peacock during the Super Bowl broadcast. Last year’s Oikos ad starred actress Juno Temple.
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Serena Williams Partners With Ro
Tennis legend Serena Williams teams up with the GLP-1 medication brand Ro in a commercial highlighting her personal health journey. Williams shares her experience of losing 34 pounds in a year thanks to the medication, which also offers other health benefits.
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Brian Baumgartner Brings ‘The Office’ Character Kevin Back For Ramp Commercial
Actor Brian Baumgartner reprises his role as Kevin from ‘The Office’ in a commercial for Ramp, an automated finance software. The ad
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