Sanjay Gupta, the president of Google APAC, recently urged the media and entertainment sectors to seize the potential benefits of artificial intelligence (AI), while also considering the imperative to safeguard both talent and creative integrity.
During his presentation at the APOS summit in Bali, Gupta highlighted Google’s recent AI-enhanced rendition of “The Wizard of Oz” at the Las Vegas Sphere as a prime example of how AI can revolutionize media production.
Gupta described AI as a significant turning point and a “magic wand,” envisioning a future where movies could be watched by global audiences in real time, each in their own language.
He acknowledged two primary concerns within the industry regarding AI: the safeguarding of talent and the preservation of creativity.
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“Firstly, we need to consider the impact on talent,” Gupta stated, emphasizing AI’s role as an augmentative tool, one that enhances rather than replaces human capability.
He further discussed the necessity of protecting creativity, calling for ongoing dialogue with all stakeholders involved.
Gupta also shared his personal astonishment at the rapid changes brought about by technology, saying, “The rate of change is unlike anything I’ve seen in my career.”
Additionally, Gupta talked about the surge in screen usage and screen time across Asia, highlighting the growing demand for mobile and accessible content.
He revealed that currently, around four billion people in Asia consume over seven hours of content daily across five billion screens.
Gupta noted a significant trend towards mobile consumption and the use of multiple screens, stating that the number of screens in Asia has more than doubled from approximately two billion a decade ago to five billion today.
“People are engaging with a variety of content types more personally and on-the-go. We are constantly switching between screens throughout the day,” he explained.
He also pointed out that the Asia-Pacific region only contributes about 15% to global revenues, indicating substantial growth potential.
In terms of content creation, Gupta acknowledged the growing use of diverse formats and non-traditional media by creators to convey their stories.
Creators are diversifying their storytelling through various mediums such as long and short videos, podcasts, images, or games, he added.
Lastly, Gupta predicted more integration of digital and physical realities through advancements in augmented reality, smart glasses, and other technologies.
“Digital experiences will become even more intertwined with our physical world,” Gupta concluded.
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