The International Data Corporation (IDC) reported that worldwide PC shipments reached 262.7 million units in 2024, showing a slight increase of 1% from the previous year. This growth, albeit modest, was seen in all major PC manufacturers except Dell, who experienced a decline. These leading companies gained market share at the expense of smaller PC manufacturers.
Lenovo held the top spot, commanding a 23.5% market share with 61.8 million units shipped, up by 4.7%. HP maintained its second-place ranking with 53.0 million units, a marginal growth of 0.1%. Meanwhile, Dell saw its shipments decrease by 2.2% to 39.1 million units. Apple and Asus also posted gains, with Apple shipping 22.9 million units (a 4.5% increase) and Asus shipping 17.9 million units (a 6.4% increase). On the other hand, smaller vendors saw their shipments decrease by 2.1%, indicating a trend towards market consolidation among larger players.
Jitesh Ubrani, a research manager with IDC’s Worldwide Mobile Device Trackers, noted some optimism in the fourth quarter, fueled by government subsidies in China which boosted consumer spending more than anticipated.
Ubrani added that the U.S. and several European nations also showed robust sales due to year-end promotions and businesses investing in new hardware before the upcoming end of support for Windows 10 in October 2025.
In the fourth quarter, PC shipments saw a rise of 1.8%, totaling 68.9 million units. This increase was attributed to factors such as government financial incentives in China, holiday season sales in Western markets, and corporate hardware updates in anticipation of the Windows 10 support deadline. Despite the growth, the recovery was slow and faced challenges including economic instability, potential tariff implications, and the high costs associated with new AI-equipped PCs.
During this quarter, Lenovo continued to dominate the market with a 24.5% share and 16.9 million units shipped, marking a 4.8% increase. HP, however, experienced a slight dip of 1.7%, shipping 13.7 million units. Dell’s performance remained steady, and Apple achieved the highest growth rate at 17.3%, with shipments reaching 7.0 million units. Asus also saw significant growth, with an 11.7% increase and 4.7 million units shipped.
Looking ahead to 2025, the outlook remains mixed. The potential for growth exists, particularly with corporate upgrades due to Windows 10’s end of life and the introduction of AI PCs in the consumer sector. However, the mix of economic uncertainty, possible tariff escalations, and changing consumer demands complicates forecasting and strategic planning. Despite these challenges, there is a cautious optimism about the long-term growth potential within the industry.
Ryan Reith, group vice president at IDC’s Worldwide Device Trackers, expressed that while the broader economic issues might overshadow the excitement surrounding AI PCs, the impact of on-device AI is expected to be positive, albeit potentially delayed. He commented, “Pushing higher-priced AI PCs in a market where budgets are tight and use cases are still being explored is definitely challenging. However, the adoption of on-device AI in PCs is inevitable, and currently, it’s about suppliers being patient as their customers navigate these external challenges.”
Similar Posts
- Netflix Hikes U.S. Subscription Prices; $7.99 for New Ad-Supported Plan
- AI PC Revolution a Bust? Analyst Declares Supercycle Dead on Arrival
- Apple’s American-Made Chips from TSMC Arizona Plant Almost Ready – Final Checks Underway!
- Fed Chair Jerome Powell Says Slow Down, No Rush for Another Interest Rate Cut
- Nvidia Unveils AI-Powered RTX PC Channel, Fuels Rumors of New Gaming CPU Launch

Avery Carter explores the latest in tech and innovation, delivering stories that make cutting-edge advancements easy to understand. Passionate about the digital age, Avery connects global trends to everyday life.