Amazon MX Player’s ‘Rise and Fall’ Smashes Records as Biggest Show Ever!

EXCLUSIVE: Amazon MX Player’s Rise and Fall has shattered all previous records to become the most popular program ever on the Indian streaming service.

The statistics from the platform indicate that the reality series, produced by Banijay Asia, has achieved unprecedented numbers in terms of viewership, social media activity, and audience engagement.

In a span of six weeks, the daily program garnered nearly half a billion views on the platform, surpassing other Amazon MX Player offerings like Aashram, Bhaukaal, and Sixer in the local reality streaming rankings.

The show featured stars such as John Abraham, Pankaj Tripathi, Riteish Deshmukh, Ishan Kishan, Nitish Reddy, Samay Raina, Elvish Yadav, Uorfi Javed, and Kusha Kapila. Mirroring the Channel 4 series that did not perform well in the UK, participants were divided into ‘Rulers’ who enjoyed a luxurious penthouse, and ‘Workers’ who lived in a basement and performed tasks to increase the prize money. All3Media International manages the format globally and arranged the licensing agreement in India.

The series started strong, with Ormax Media data ranking it just below the longstanding Bigg Boss during its initial weeks. It has continued to attract viewers, in a novel arrangement broadcasting on both Amazon MX Player and Sony Entertainment Television. Brands like Lux Cozi and McDowell’s came onboard, integrating their products into the show and creating interactive moments for the audience.

“The overwhelming success and cultural resonance of Rise and Fall have been astounding,” remarked Karan Bedi, Director & Head at Amazon MX Player. “This show not only broke viewership records but also sparked significant social discussions and attracted substantial advertiser interest, showcasing the powerful fusion of entertainment and brand storytelling. The traction gained in just the first season is setting new benchmarks for what reality TV can accomplish on India’s premier OTT platform.”

Amogh Dusad, Director & Head of Content at Amazon MX Player, mentioned that the show aimed to revolutionize the reality TV genre in India, with audiences reacting with immense enthusiasm.

“By introducing a groundbreaking format that revolves around money, power, and human ambitions, we aimed to offer something novel to our viewers, and their response has been incredibly positive,” added Deepak Dhar, founder and group CEO of Banijay Asia and Endemol Shine India. “Adapting this show for the Indian audience while maintaining its international charm was a challenge that presented us with unique opportunities.”

“With its dynamic contestant lineup, high-stakes challenges, and unpredictable gameplay, Rise and Fall has reshaped the landscape of large-scale reality storytelling in India. Our collaboration with Amazon MX Player was crucial in bringing this international format to viewers throughout India.”

The series concluded after a 42-day run on October 17, with a victor declared in the final episode, whose identity will remain undisclosed here to avoid spoilers.