“We’re working hard to navigate the transition, but I’m not under any illusions.”
That was how Christina Sulebakk described her stance as she takes the reins of Skydance’s operations across the Nordics, Germany and Benelux in the wake of the $110 billion merger.
Sulebakk, who has spent 15 years with different versions of the merged group — beginning her career at HBO Europe — said the current shift feels particularly large because the whole media landscape is changing at once.
Addressing the Munich Media Days audience, she confronted what many see as “the elephant in the room,” noting that while some people are invigorated by constant change and see it as a stream of new opportunities, others understandably worry about what it will mean for their jobs, teams, managers, professional relationships, and their future.
Sulebakk is among the first senior international executives from Skydance to speak publicly since the deal closed earlier this month. Most of Skydance’s international operations are being coordinated out of Los Angeles by JB Perrette, yet there are still open questions about how David Ellison’s expanded company will ultimately organize its non-U.S. territories and how responsibilities might be split up.
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“We’re doing our best to handle the changes, but I’m realistic about the consequences,” Sulebakk said. She emphasized that the situation is made more complex because other major players are also reinventing themselves — from RTL and ProSieben to Netflix.
Her management style, she explained, centers on being visible and keeping lines of communication open. “Leadership starts with communication,” she said. “Be present, be honest, and be as transparent as you can be. Share as much as you’re allowed to share.”
“I’m not here just to hold a title”
Now that she’s settled into the role — after taking responsibility for the German-speaking markets and Benelux when the old Warner Bros. Discovery split at the start of 2026 — Sulebakk made clear she intends to be an engaged, proactive leader.
She highlighted the potential for strategic partnerships with platforms such as YouTube and discussed the possibility of windowing content on services like Netflix, Prime Video and Hulu.
“I didn’t take this job just for a name on a business card,” she said. “I want to drive change and actively seek out market opportunities.”
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