Bethel Bayanai, H-Metro Reporter
Zimbabwe Tourism Authority and the tourism industry players have embarked on a campaign to promote local travel tour packages.
ZTA spokesperson Godfrey Chief Koti said the organisation had successfully forged a partnership with tourism operators to create visibility around the domestic product.
“We know the importance of digital marketing and as the authority responsible for marketing the tourism industry.
“We have collaborated with various operators to further create visibility around the domestic tourism product.
“In the short term our target is movement around public holidays and celebratory days of note such as the upcoming Valentine’s Day,” he said.
“Response from industry players has been resounding and they too have confirmed an increase in enquiries on their Valentine’s packages.
“Approximately 83 percent of travellers make their bookings online so you find that digital marketing becomes a priority for the entire sector.
“E-marketing is the way to go and we need to stay competitive with other destinations in terms of promotion, domestic tourism and ultimately from all over the world,” said Koti.